Renting is not losing to the laundromat. It is losing to almost nobody knowing it exists. Every month that is roughly a million people solving a laundry problem the expensive way.
That gap is the business.
Why the space grows
The laundromats are closing. Americans still spend billions a year washing clothes away from home, and that number has barely moved. The number of laundromats doing it has fallen roughly 1.5% a year for five years. The demand is not going anywhere. The places serving it are.
Almost nobody knows renting exists. Of the 1.2 million people a month looking for a laundry answer, 23,600 know they could rent a set. That is 1.9%. It is an awareness problem rather than a demand problem, and awareness is the cheapest kind to fix.
The maths already favours renting. Past about four loads a week a rented set costs less than the laundromat and takes back roughly three hours. Most households do not know that. Run the numbers yourself.
It is still a trade. You buy machines, haul them up staircases, fix them when they break, and chase people who pay late. What I build is the part that took me eight weeks to get right: the site, the system behind it, and the documents. You supply the machines, the van and the hours.